The new year calls for a time of reflection, goal setting, looking back, and heading forward. So as we head into 2022 with endless excitement and grateful hearts, I’m noting our top taudrey moments of the very busy trip around the sun that was 2021.
But before we get started, I want to share one thing I truly noticed in this reflection - Yes, jewelry is important. I LOVE jewelry. But people are everything. Relationships and connections are what makes this world go round. Our #taudreygirl community is one based on female empowerment and growth, and I am so very grateful for this business my team and I are growing. We pour our hearts into what we do, and I’m so happy that our pretties can spread joy and confidence.
January: We set our intentions and visions for the year
As you know we make it personal in our work. So it’s important for us to be intentional both personally and professionally. We kicked off 2021 with our monthly team building activities, and the first one was to create our vision board for the year.
February: Our taudrey family gained a new team member
This month marked a new beginning for us. Our missing piece to our puzzle was found and Isa, our new Marketing + Brand Manager joined our team. We’re a tight knit (no really the jewelry box is not that big), and we have a special dynamic. But Isa came into our taudrey family and fit right in, she brings the aesthetic, creativity and so much more to our brand!
March: We focused on our roots
For women’s month we launched a collection of inspirational pretties and donated to one of our favorite organizations, She's the First. If it isn’t obvious, we love what we do, but we love giving back more. We want to make sure we’re not just another jewelry brand but that we are deeply proud of the inclusive, female-empowerment culture that we’ve created. We cultivate confidence, joy, self-love, personal progress, and honesty amongst our team all day, every day, with no plans of slowing down.
April: We shined light on the mamas
Mother’s Day is a big deal for us, especially since our team is made up of passionate mommies, aunties, and dog mamas who are committed to giving their best. So in April we launched our Mother’s Day campaign with a very special photo shoot displaying the different generations of taudrey. I loved that we captured my pregnant belly with Siena, Grace from our team with her babies, Isa with her mom and grandmother, and more!
May: Whipped out the sunscreen
In May we had the privilege to once again collaborate with Miami-based style influencer Kelly Saks for our annual Playa Collection. This is one of the #taudsquad’s favorite yearly project, and this year did not disappoint! Not only was the launch a success, but we gave back to our beaches and donated to The Alliance for Florida National Parks.
June: Our taudrey family grew once again
On June 25, 2021 another taudrey baby joined the family, and baby Maverick J. Dominguez was born. The little stud made an appearance just days old on our IG LIVE Sip -N- Shop, and occasionally graces us with his chubby cheeks at the #jewelrybox!
July: Celebrated my first baby, taudrey
The company turned 12 over the summer, and while we did miss having our usual in-person bash (again), we had an absolute blast hosting our weekly virtual party via our IG LIVE Sip -N- Shops. We sipped on cocktails and gave away goodness while celebrating #taudreygirl greatness all month long.
August: Accessorized our fur babies
We stepped outside of our jewelry comfort zone and launched personalized dog collars! We love our taudrey pups so much and they need to have personalized pretties just like we do. This year we also gained a new showroom companion, Olivia, who comes to work daily with Isa. Liv brings us so much joy and is our new emotional support dog, like our OG Zoe.
September: taudrey on TODAY!
One of our biggest highlights of the year was seeing taudrey on national television, featured on The Today Show, Jill Steals & Deals! While we had been featured before, this was the first time that all the pretties sold out within 3 hours! It was a true dream come true for our team to hand-craft and send thousands of pretties across the country.
October: BCA month and more
We tackled the year with grateful hearts and when we could, aimed to pay our gratitude forward and give back to some amazing organizations. To us, giving fills a cup like nothing else. Here are just some sweeter-than-sweet organizations we supported throughout 2021: The Mom Economy, the Braman Family Breast Cancer Institute at Sylvester Comprehensive Cancer Center, Miami Diaper Bank, and Paws4you. And it all was our absolute pleasure!
November: Got influenced
Just in time for the holiday season, we reignited our collab collection with an amazing group of influencers from across the country! The collection included designs from Kelly Saks, Jennifer Rogers, Abby Chhabra, Chelsea Denney, Tenley Leopold, Brianne Manz, Destiny Thomspson, and Jess Fay. We worked with each boss babe to design fresh styles we'll be obsessing over for years to come. It was such a pleasure to work, and continue to work with, each of these influential beauties. You can check out the full group of stunners here.
December: taudrey sets sail!
We ended the year with a bang as we expanded our relationship with QVC and added to our assortment on QVC.com! The styles will launch in early 2022 and we are so grateful for our continued relationship with the Q! In addition, we officially began our partnership with Starboard Cruise Services and taudrey is now available on 3 Carnival Ships, including Carnival Horizon, Dream, and Pride. It’s still surreal that we get to work with the mother-of-all-retailers QVC, and now that our taudrey pretties will be available on international waters thanks to Starboard.
Throughout the year, we've strived to serve as a place for happiness, positive distractions and joy, and that promise continues. We have lots of amazing things planned for 2022 and look forward to seeing taudrey shine brighter than ever. With all genuineness, THANK YOU for your continued support and love for taudrey. The #taudsquad and I can’t wait for what’s to come next!